Case Study: Raw Sound Music — Online Booking + SEO (Kwun Tong)

Website: rawsoundmusic.com
Booking: rawsoundmusic.com/book/
Location: Kwun Tong & San Po Kong  |  Timeline: ongoing

Rawit built the Next.js website and online booking flow (slot selection, email confirmation, payments) for this Hong Kong band studio, then improved Google SEO for local discovery and conversions.

Results

• Impressions surged within 2 weeks (per Google Search Console)
• ~20% revenue uplift reported during the period
• Improved average position and CTR on core service queries

Starting point

• Metadata gaps: thin titles/descriptions and missing keyword variations
• Outdated sitemap and no language targeting for localized content
• Limited internal linking between service pages
• Missing structured data for local business and FAQ content

What we changed

• Technical SEO: refreshed website sitemap, ensured proper crawling settings, and added language targeting
• On‑page: rewritten titles/descriptions with high‑intent HK modifiers (e.g. "Hong Kong band studio", "band practice room HK")
• Content: created/expanded service sections and FAQs targeting rehearsal and recording intents
• Structured data: added local business and FAQ structured markup
• Internal links: connected homepage hero, services, and FAQs to key conversion pages
• Performance tweaks: image compression and layout stability fixes on hero sections

Key takeaways

• Local intent keywords + structured data can lift visibility quickly for niche studios
• Simple internal links help Google understand topical relationships and priorities
• Consistent GSC monitoring lets us iterate titles/descriptions for higher CTR